Social Media Marketing
Customer-focused content and social strategies that build connection and engagement.
MY STORY
A Career Shaped by People
I’ve always believed that good marketing starts with understanding the customer.
I’m a customer-focused marketing professional with more than 20 years of experience, and throughout my career I’ve had the opportunity to see the customer experience from both sides—supporting customers directly and developing the marketing strategies designed to reach them.
That combination has shaped the way I approach marketing today.
My background includes customer service leadership, social media and email marketing, CRM, e-commerce, content creation, graphic design and brand communications. But regardless of the channel or technology, my focus remains the same: creating experiences that make customers feel heard, valued and connected to the brands they choose.
I especially enjoy listening to what customers are telling us—through conversations, feedback, behaviour and data—and turning those insights into practical marketing ideas.
I feel exceptional customer service is one of the most powerful marketing tools a business has. A campaign may introduce someone to a brand, but often it’s the experience they have with the people behind that brand that determines whether they come back.
I’m continually developing my skills in digital marketing, AI, e-commerce and customer engagement. Technology works best when it supports something very human: building relationships, earning trust and making people feel valued.
That’s the kind of marketing I enjoy most.
Marketing that starts with the customer.
